diff --git a/src/research/mimir/index.erb b/src/research/mimir/index.erb
index d82e6bd8..a7fe72f7 100644
--- a/src/research/mimir/index.erb
+++ b/src/research/mimir/index.erb
@@ -24,7 +24,7 @@ pageLinks:
 
 <div class="jumbotron">
   <h1>Don't Wrangle, Guess</h1>
-<p>One of the biggest costs in analytics is data wrangling: Getting your messy, mis-labeled, disorganized data together so you can actually ask your questions. All data wrangling tools force you to do all this work upfront, before you actually know what you even want to do with the data.  Ask first, clean later, with Mimir.</p>
+<p>One of the biggest costs in analytics is data wrangling: Getting your messy, mis-labeled, disorganized data together so you can actually ask your questions. All data wrangling tools force you to do all this work upfront, before you actually know what you even want to do with the data.  Mimir lets you at your data sooner by tracking your cleaning todos.  Ask first, clean later, with Mimir.</p>
 <p style="text-align: right"><a class="btn btn-primary btn-lg" href="https://github.com/UBOdin/mimir/blob/master/README.md#quick-start" role="button">Get Mimir</a></p>
 </div>