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# Notes
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### Meeting 1
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* Random Events
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* BRITE? Event downtown: Opportunity to pitch things
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* Should I start this company?
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* Stakeholders?
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* Product Market Fit (Find segments?)
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* Customers: Who are they... Every tiny little detail of people who might be interested
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* Testable Hypotheses
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* Find Business Models. Pay attention to what competitors are doing.
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* Next Steps: National prog, SBIR, Other local programs
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* Positioning:
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* Integration into existing tool (product)
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* vs standalone system
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* Questions to ask
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* Freedom to Operate
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* Do you have the freedom to operate without running into licensing issues
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* Manufacturing requirements
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* Product requirements (by market segment)
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* Performance
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* Price
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* Appearance
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* How do customers learn about the product?
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* Seasonality (does demand shift regularly over time)?
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* Regulatory Approvals
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* What do people have now that solves this problem?
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* Are they happy with their current product?
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* Other per-market factors that are important
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* Market size -- vs
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* Customer acquisition cost
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* Profit margin
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* Sales channels
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* What is the competition doing
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* Repeat orders/follow-on sales: Once you have a customer, do they continue paying you?
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* Who's the big customer in the space? Can you convince a big fish to use your product?
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* Per-market regulations?
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* Sustainable cometitive advantages -- Secret sauce -- What's to stop others from copying you
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* Intellectual Property / Patents
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* Specific knowledge ()
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* Privileged access to markets (someone you know)
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* Brand identity (not really)
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* Speed: Resources (financing, manufacturing) that make it easier to get to market faster
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* Special knowledge: What's the one thing that no one else seems to "get" about the market
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* First (or second) mover advantage.
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