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README.md

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 # Notes
+
+### Meeting 1
+* Random Events
+    * BRITE?  Event downtown: Opportunity to pitch things
+* Should I start this company?
+    * Stakeholders?
+    * Product Market Fit (Find segments?)
+        * Customers: Who are they... Every tiny little detail of people who might be interested
+            * Testable Hypotheses
+        * Find Business Models.  Pay attention to what competitors are doing.
+* Next Steps: National prog, SBIR, Other local programs
+* Positioning: 
+    * Integration into existing tool (product)
+    * vs standalone system
+* Questions to ask
+    * Freedom to Operate
+        * Do you have the freedom to operate without running into licensing issues
+    * Manufacturing requirements
+    * Product requirements (by market segment)
+        * Performance
+        * Price
+        * Appearance
+        * How do customers learn about the product?
+        * Seasonality (does demand shift regularly over time)?
+        * Regulatory Approvals
+        * What do people have now that solves this problem?
+            * Are they happy with their current product?
+    * Other per-market factors that are important
+        * Market size -- vs 
+        * Customer acquisition cost 
+        * Profit margin
+        * Sales channels
+        * What is the competition doing
+        * Repeat orders/follow-on sales: Once you have a customer, do they continue paying you?
+        * Who's the big customer in the space?  Can you convince a big fish to use your product?
+        * Per-market regulations?
+    * Sustainable cometitive advantages -- Secret sauce -- What's to stop others from copying you
+        * Intellectual Property / Patents
+        * Specific knowledge ()
+        * Privileged access to markets (someone you know)
+        * Brand identity (not really)
+        * Speed: Resources (financing, manufacturing) that make it easier to get to market faster
+        * Special knowledge: What's the one thing that no one else seems to "get" about the market
+        * First (or second) mover advantage.